Job: Prudential (Cambodia) Life Assurance Plc. (Senior Manager, Customer Intelligence and Digital Innovation)

Job Description

1. Customer Intelligence
 ‘Know our customers’ – build a solid understanding of our existing customers focussing on important customer metrics (e.g. what make them buy; what make them lapse)
 Know our prospects – build a solid understanding of who our prospective customers are, how can they be engaged and supported to buy Prudential product solutions
 Understand our own gaps – build a solid understanding of our internal working processes, where current gaps are, and how we can win despite such gaps
 Conceptualize, formulate and operationalize various ‘frameworks’ for implementation by relevant departments. Frameworks can be about ‘customer satisfaction’ or ‘sale growth’.
 Conduct and/or manage market research works on customer behaviours, competitor benchmarking, best practices in similar industries
 Engage in other key tasks assigned by Chief Customer and Marketing Officer
2. Digital Innovation
 Using ‘know our customers’ knowledge, formulate digital strategies that deliver both growth and sustained customer engagement
 Actively look for, engage, and bring in third-party vendors whose services/products can add clear values to our customers
 Build digital engagement ecosystem for both customers and prospects
 Serve as a specialist to support and execute internal digital initiatives
 Closely monitor function budget and SMART spend
Leadership-Focussed:
 Elevate competency of team members and sustain their work engagement
 Serve as ‘expert voice’ and ‘specialist liaison’ of Customer and Marketing Department

Job Requirements

 Bachelor’s or Master’s in marketing or related discipline
 Understanding the insurance business is preferable
 Exceptional business intuition- Know when the model or report output doesn’t make sense and dig in to figure out why.
 Knowledge of facebook ads management, web analytic a strong plus
 Knowledgeable of all major digital platforms used by millennials as well as working professionals
 Deep A/B & multivariate testing experience a plus
 Able to communicate effectively in English.
 Advance of Microsoft excel, PowerPoint
Title Prudential (Cambodia) Life Assurance Plc. (Senior Manager, Customer Intelligence and Digital Innovation) Categories Banking/Insurance
Location Phnom Penh Start Date
Salary Negotiable Closing Date Jun 5, 2020
Click to Apply Now
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